Despite varying consumer uptake of new tools that dissect the environmental and social impact of products, major brands can’t ignore them.

A host of transparency tools are available to consumers wanting to assess the transparency of brands, yet to date their direct impact on consumer behaviour appears to have been nominal at best.

Steve New, associate professor at the Saïd Business School and an expert on supply chain management, says this is in part because consumers don’t make much of an effort to understand the supply chain, though when they do “they are generally well-meaning and horrified to discover the environmental degradation and forced labour that exist in the making of their favourite products,” he says. Read more at The Guardian