Can a hashtag change the fashion industry? (The Guardian)

Read this story by our founder on the potential impact of hashtag activism on the fashion industry.

Now in its second year, Fashion Revolution Day (FRD) is a hashtag campaign designed to keep the most vulnerable in the fashion supply chain in the public eye. Held on the anniversary of the Rana Plaza factory collapse in Bangladesh, participants are encouraged to take a selfie showing the label on their clothes and ask the designer or brand #whomademyclothes. It’s an important cause, but can a hashtag campaign really bring meaningful change to the fashion industry? Read more at the Guardian.

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